Established for more than 20 years, the Logan Group always upholds the corporate values of “pragmatic, innovative, sunshine and efficient”, and unremittingly strive to achieve the corporate vision of “To build a century-old Logan for an evergreen undertaking”. Following years of commitments, Logan’s public welfare undertakings cover more than 20 cities in the People’s Republic of China, with more than 200 public welfare programs.
The Group has always been actively fulfilling its social responsibility from top down. Logan Charity Fund (龍光慈善基金會) was founded in 2016 to achieve the transformation of the “strategic charity” model, which changed from charitable donations in the past to investments in four categories of “poverty alleviation, community, education, and voluntary services”. In addition, the core advantages and management experiences of the Company are applied to public welfare and charity campaigns, enabling Logan to proceed further on the road of public welfare and charity undertakings, and continue to promote the “Power of Light” to the society.
In 2019, we continued to take “poverty alleviation, community, education, and voluntary services” as the four major community investment directions, and expanded the scope of public welfare projects to let the goodness go on. Our targeted poverty alleviation and education programs were conducive to the reduction of poverty, the improvement of the knowledge level of the younger generation and self-reliance. Also, our volunteer team contributed to the community. In 2019, we delivered our caring to more than 10,000 community members.
2019 / Our footprint in public welfare
Education-related donations have always played a very important role in the public welfare and charity campaign of Logan Property as we believe strong youth make a great nation. Therefore, the education aid of Logan Property is like the seed of love taking root, sprouting, flowering and bearing fruit in the four seasons, and encouraging more people to participate in education and poverty alleviation.
Fighting the Epidemic:
Starting from 2020, the outbreak of COVID-19 affects millions of hearts across the country. Logan Property fulfills its corporate social responsibility, and actively deploys and implements epidemic prevention and control. By establishing an epidemic prevention and control taskforce, Logan Property coordinates its business segments, mobilizes resources and fully participates in epidemic prevention and control.
The volunteer team of the Group was initiated and established by Logan Charity Fund in 2017, and consists of volunteers from various business segments and departments of the Group, focusing on issues such as community, environmental protection and education. We have introduced a system for the volunteer team and incorporated it into the management platform of Shenzhen Volunteer Association. The team has started a series of environmental protection and community service projects, and pursue the model of “Volunteer commitments, Fund’s Contribution, and Institutional Support” to build a better life.
In 2019, the volunteer team of the Group unremittingly offered services in the frontline from disaster relief and visits to various public welfare activities. The experience of volunteer activities is heart-warming, enabling Logan volunteers to recognize the value of being a volunteer from practical activities.